Joe Toscano — The incredible potential of chatbots lies in the ability to individually and contextually communicate one-to-many. Let’s break that down.

One-to-Many Communication: There are plenty of tools out there that allow us to communicate one-to-many at this point in history. These tools, including everything from basic mailers to email marketing to social media, make it easy to reach a large audience and target groups within that audience all at the same. But, for the most part, these tools do not allow us to communicate with people on an individual level.

Individual Communication: Reaching mass amounts of people at the individual level is something that hasn’t been around for very long. The most popular way to do so right now is programmatic advertising but, ultimately, reaching the individual in a meaningful way takes a lot of work and analytic knowhow if you want to do it right.

Contextual Communication: We do this every day when we talk to someone. It’s unconscious behavior for most people.

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