Continental AG is the world's 4th largest tire manufacturer with more than 90 companies and a global workforce of over 170,000. This leading German automotive manufacturing company specializes in tires, brake systems, automotive safety, powertrain and chassis components, tachographs, and other parts for the automotive and transportation industries. The Jozi Firecracker Factory develop advertising, digital and visual assets for this global brand as it works to entrench its #ForWhatYouDo campaign positioning into the North American market.