Advertising

Engaging campaigns that build brand and product dominance

Anywhere is Possible

General Tire is an American tire manufacturer and conglomerate with holdings in tires, rubber compounds, rocketry and aeronautics, entertainment and news, and real estate. The “Anywhere is Possible” campaign aims to reward customers for their adventurous spirit through a print and experiential campaign. Stash rewards in remote locations and advertise their GPS locations via print and social media, inviting customers that find them to join us on our next expedition.

General Tire - Anywhere is Possible

A 360° Campaign that made you want to escape the grind.

The Anywhere is Possible Campaign was designed to appeal to the adventurous spirit, encouraging us to explore and make more memorable experiences outdoors. The campaign was rolled out across North American and global markets in print, broadcast, social and promotional materials along with a lifestyle and promotional websites and completely reimagined the General Tire brand and visual language.

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